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Special Interest Groups (SIGs) CRMA Northwest/Seattle is pleased to announce Special Interest Groups (SIGs), launched to discuss a common interest in a particular topics. Watch for our next Customer Experience SIG Has the term “customer experience” gained your attention recently? Have you heard colleagues promoting the “customer experience”? This burgeoning concept is catching on in high-level executive forums and has direct ties to CRM programs and initiatives. Come learn the truth behind the hype from a defining pioneer of this growing practice, Celeste M. Combs. She'll provide an overview of this leading-edge trend and discuss how CRM and customer experience fit into YOUR future.
CRMA NW Members: FREE with advance
registration. $5 at door. Non-members: $10 in advance and at the
door. We'll serve light dinner and drinks at the event.
Ms. Combs, a customer experience guru and thought leader, founded The Experience Group to help businesses improve and achieve a high quality customer experience. Through her contributions, clients better realized marketing, product, sales and CRM project goals. She previously held position as Vice President, Customer Experience at Infopop Corporation where she launched several new products, managed customer support, customer research and assured product usability. She is an award-winning collaborator that has contributed to dozens of products and services over the last 15 years and worked with small and large firms around the country. MEMBERS
Register here DIRECTIONS to SoftResources Offices 2. Watch for our next: Mid-Market Business SIG New CRM Mid-Sized Business SIG. We focus on the trends and techniques that are changing the way mid-size companies interact with customers. Join us to learn the keys to successful CRM implementation and ongoing system maintenance with industry experts and local companies. Learn from other organizations’ successes and failures alike. Topics include: Product Selection, Executive Buy-in, Business Process Planning, End User Training and more. Contact Lance Kyle with questions: lance.kyle@<br>acetta.net (206)332-0440 x1003 Contact SIG Chair, Celeste M. Combs SIG Chair Contact Celeste Combs with any ideas, meeting topics, feedback or offer volunteer assistance celestecombs@<br>comcast.net (206) 779-2344. We are interested in building more SIGs as the organization grows. We are also looking for sites to host our SIG meetings and will recognize your company for hosting an event. |
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